Making more of messaging
 BT has a growing range of fully managed messaging solutions to meet the needs of Communications Providers and their business customers.

WHAT'S THE MARKET POTENTIAL?

'Customer care' is a key differentiator in today's highly competitive marketplace. Organisations across many sectors - from banking and retailing to broadcasting and health care - are now looking for innovative, light-touch communications channels to open a dialogue, keep in touch and interact with their customers and audiences 24/7. The result is that the UK messaging market is set to be worth more than £26 billion by 2010.


WHAT OPTIONS ARE ON OFFER?

Wholesale Managed SMS
This fully managed service establishes an essential two-way channel between businesses and their customers, with the ability to send bulk text messages and receive responses through a siphonemobile1.jpgngle web-based system.

Interactive Customer Messaging (ICM)
This service extends the two-way contact channel concept to include voice call transmission. Again, the service can capture inbound responses immediately and automatically, over one integrated platform.

Premium Rate Services
These provide non-geographic phone numbers for inbound call traffic. Charged to callers at a premium rate, they can generate revenue when used for applications such as telemarketing, televoting, sales order lines, technical helpdesks, competitions and other 'paid for' content.

Wholesale Fixed Line Text
This service extends the massively popular phenomenon of text messaging to fixed line subscribers. It enables the exchange of SMS messages between landline phones as well as between landlines and mobile phones, automatically translating texts into speech for those without SMS enabled handsets.

Participation Media services
These services provide a fully managed, highly resilient infrastructure for the automated reception and control of high volumes of premium rated incoming calls or text messages across both fixed line and mobile networks, for televoting and polling applications.

To find out more about our messaging services, use the links on the right.   For a more detailed overview, our new presentation pack 'Welcome to the revolution' is a good place to start.

      
PRESENTATIONS
BT Wholesale Messaging Services:
Welcome to the revolution [19slides]
View Presentation
 
LINKS LIBRARY
Wholesale Managed SMS
Visit the overview pages on our Portfolio A-Z
Visit Website 

Interactive Customer Messaging
Visit the overview pages on our Portfolio A-Z
Visit Website

Enhanced Telemarketing Services
Learn more on Engage about non-geographic numbers
Visit Webpage

Wholesale Fixed Line Text
Visit the overview pages on our Portfolio A-Z
Visit Website

UK fixed line texting trends and opportunities
From a previous issue of "Between The Lines"
Visit Webpage

All about fixed line texting
An unbranded website from BT Wholesale to raise public awareness of the advantages of fixed line texting.
Visit Website

UK 'participation media' opportunities
From a previous issue of "Between The Lines"
Visit Webpage
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