That's because since 18 December 2006, the power of a Google search engine has been delivering the results. It's another tangible example of how BT Wholesale is listening hard to what customers say about services and working hard to make them even better.

Pat O’Brien, BT Wholesale's Online Marketing Platforms Manager, explains "People told us that the search facility on our website wasn't doing what they wanted it to do. They were getting fragmented results. It was slow - and even after a wait, they still couldn't be sure of having the information or documents they were after. So we decided to use Google. It's one of the most powerful and user friendly search engines available but it's also simple to use and familiar to many people."

IMPROVEMENTS CONTINUE

Feedback from site visitors and customers has been very positive to date. Site usage too has improved significantly in just a few short weeks.

Pat concludes: "The search figures are already up by about 25% a day and increasingly steadily - and we're confident that people are now getting what they really want, faster and first time. But this is only the start. We're continuing to make improvements day by day, such as tweaking the search profiles so they can accommodate misspelled search terms. We'll be reviewing the site's performance monthly too.

As well as looking forward to the comments that the next Customer Satisfaction surveys bring us, of course."