At our most recent New Horizons event, David James, Principal Analyst and Service Manager from industry analysts Ovum gave an industry expert’s view of some of the key issues facing communications providers today.

In addition, David’s presentation outlined the results of a recent Ovum survey looking into the telecommunications needs of 1000 European SMEs.


KEY TRENDS

In his overview of industry trends, David highlights the following:

• The rapidly changing telecoms market
• The decline of fixed voice revenues (and what to do about it)
• The continued existence of multiple technologies for similar services
• Covering the whole value-chain – why partnerships are critical
• The increasingly sophisticated demands of consumers and SMEs

IMPACT ON SMEs

In his presentation on Ovum’s SME survey results, David reveals:

• Why cost remains a big concern
• Why you need to justify the make-up of your costs
• Why you need to explain to your SME customers what’s important in telecoms…
• What are the primary needs of SMEs?
• And what are their main limitations?

KEY RECOMMENDATIONS

There are also some Ovum-recommended actions for communications providers to take, including:

• Segmenting your customers – it works!
• Offering (the right) bundles
• Making your offer more attractive to your customers
• Differentiate your services and get your differentiation message across
• Choose your battlegrounds…and your alliances
• Build?... white label?....partner…the choice is yours

To gain some valuable industry insights, SME customer intelligence and sound strategic advice from one of the world’s leading analyst firms, follow the link on the right to download a specially recorded audio cast version of David’s presentation.



BTWHOLESALE-NEWHORIZONS.COM

New Horizons is an exclusive BT Wholesale customer programme that offers a range of activities and sales tools tailored to your specific market needs, including a special 'Deal of the Month' offer on equipment or services.

 VISIT WEBSITE

You gain access to the latest product news, and to early information on future developments in one place, and you can explore market research insights that can inform your business strategy and plans. At our events, you can meet and talk to technical experts and discuss performance and best-practice issues with colleagues from across the industry.